Developing an effective digital strategy isn’t easy. Once you’ve got your website right, how do you begin to increase the sales? There are a number “Ways to Increase Sales using Digital Marketing”.
The main benefit of online marketing is that it enables you to measure the return on investment accurately. This inturn allows you to clearly see what parts of your marketing campaign are working and where to improve the parts that aren’t. And because the web is so dynamic, different optimisation strategies can be trialled very easily. This means that optimisation can take weeks rather than months, as is the case with offline advertising.
Right from email marketing to dedicated influencer marketing, there’s so much you can do to improve your brand’s online exposure. Digital marketing will require your continuous push. The great part is that once you start seeing results, it will snowball into a wave of ever growing traffic, conversions, social shares, and sales.
Here are the steps to implement your own program and Ways to Increase Sales using Digital Marketing :
1. Use E-mail to connect with Customers:
E-mail marketing can drive massive traffic to your web store, and drive sales. Use cloud powered email marketing tools such as MailChimp. It will help you to organize your subscriber base, create planned email marketing campaigns and measure the performance of the campaigns. Focus on breaking the pattern, whether it’s the subject line, the body, the offer you make, or anything associated with the email marketing campaign.
Once these segments have been made, start sending regular newsletters to each part of your audience. It should emphasize the things that your audience cares about. If you’re trying to get someone in as a first-time customer, for example, you may want to offer them an enticing discount.
Repeat customers, on the other hand, may be more interested in new products, help and advice, or announcements.
2. Social Media Promotions:
Many people turn to social media for information about their favorite companies. By posting regularly, it can help you bring new followers into your site. Be sure you’re not all business, all the time – in fact, at least 80% of your posts should be focused on other interesting content. It gives people a reason to follow you aside from the hope of special offers and such. You’ve got to be smart about how you leverage social media marketing to drive product sales.
One idea is to offer discount coupons to your existing shoppers to share their purchase information on their social media profiles. Use business applications such as HootSuite to organize your social media campaigns professionally, without investing much.
3. Paid Advertising:
Paid Advertising is also one of the best “Ways to Increase Sales using Digital Marketing”. Using platforms like Google AdWords on various sites can help you quickly reach your audience. To get the most value from this, be sure you research your keywords and define your audience as specifically as possible. The better you target them, the more successful paid advertising will be.
4. Take Mobile Seriously:
With more and more people accessing the internet via mobile devices, it’s more important than ever to be mobile friendly. If your website isn’t mobile friendly, you need to prioritise this right now following Google’s Mobile- First Index.
There are many benefits to targeting customers on mobile, as it’s a highly effective strategy for boosting sales.
-Consider text messages
Texts have a very high open rate – 99% in fact – which’s higher than email. They are also a great way of reaching local customers on-the-go.
Why not offer your customers exclusive mobile-only coupons? You can also be strategic about when they receive offers, for example offering a free drink between 5pm and 7pm at a local bar will always be successful.
5. Create a YouTube Video of your Product in action:
Do you know what the single biggest roadblock in a customer’s online shopping journey is? It’s the lack of tangibility and a sense of ambiguity about the product. Customers hate to read through long and complicated product descriptions and user guides. Instead, you can create short videos of your product in action, upload them to YouTube (on your own web store channel), and add links to the same within your product pages, emails, social media posts, etc. Check out free video creation tools, and get started.
6. Don’t treat all the Client’s the same way:
Although it is good to understand how your sites perform as a whole, it is more important to understand what or who performs better than the other using business intelligence dashboards. Segmenting the users will help you to learn the different patterns among them and how they interact with your site. You can use this data to leverage what works for the high-performance groups and also expose the low-performance groups – maximizing your marketing expenditure and returns.
7. Influencer Outreach:
This digital marketing method is an extension of social media marketing. It is also considered on of the better “Ways to Increase Sales using Digital Marketing”.
Here, you focus on influencers thought leaders, and news makers relevant to your niche. You will find several free tools to help you identify the top influencers for your market. Compile a list of their social media profiles, and plan on reaching out to them, hoping that they’d share your message on their social media profiles, and hence bring exposure worth tens of thousands of eyeballs for your brand. Of course, you can’t be salesy; you’ve got to create some great content to pique their interest, and subtly push it out, hoping they’d share it further.
Also See: How a Digital Marketing Agency Works?
The digital marketing world is constantly changing with new technologies. While it is not necessary to try every single new technology, it is essential to keep yourself updated on what works for your business and for your clients. Understanding your target market and clients is fundamental in improving your digital marketing and increasing your revenue.