Capture · Performance marketing
Media buying judged on revenue.
We plan and run paid media across Meta, Google, YouTube, LinkedIn, property portals and marketplaces. Every campaign is optimised on a downstream number (site visits, SQLs or delivered orders), not on platform clicks.
What we measure
- 1Cost per qualified lead
- 2Cost per outcome (visit, SQL, order)
- 3Blended CAC
- 4Spend efficiency by channel
Reported weekly. Reviewed against revenue every month.
What you get
Deliverables, not decks.
Account audit & restructure
Clean campaign architecture, naming and conversion tracking before we spend a rupee more.
Offline conversion feedback
CRM outcomes are sent back to Meta and Google so the algorithms learn what a good lead looks like.
Budget allocation model
A weekly view of where the marginal rupee works hardest across channels.
Creative testing roadmap
Structured tests of hooks, formats and offers, with clear kill and scale rules.
Portals & marketplaces
99acres, MagicBricks, Housing.com, Amazon and Flipkart ads planned alongside paid social and search.
Weekly optimisation
Bids, budgets, audiences and placements reviewed every week by a senior buyer.
How it works
Three steps, then repeat.
- 01
Fix tracking
Pixels, Conversions API, GA4 and CRM events, verified end to end.
- 02
Restructure
Consolidate campaigns so the algorithms have enough data to learn.
- 03
Scale
Raise budget on what's working, measured on business outcomes.
FAQ
Straight answers.
What's the minimum ad budget?
Usually ₹3 L a month or more on media, so the algorithms get enough data to optimise. Below that, we'll be honest about what's realistic.
Who owns the ad accounts?
You do, always. We work inside your accounts with partner access, so you keep all data and history if we part ways.
Do you charge a percentage of spend?
No. We charge a flat monthly retainer, so we never have a reason to push your spend up.
30-minute strategy call · Free
Find out where your funnel leaks.
Bring your ad account and CRM numbers. You'll leave with three fixes you can make this month, whether or not you work with us.