Insights
Playbooks, not hot takes.
Practical guides from running growth for Indian Real Estate, SaaS and D2C companies. In rupees, with the formulas shown.
Real Estate · 6 min
Speed to lead: why real estate enquiries go cold in an hour
Buyers enquire on several projects in one sitting. Here's how to make sure your team is the first to reply, and how to book the site visit while interest is high.
Read the guideD2C · 7 min
RTO-adjusted ROAS: the number D2C founders should actually watch
Platform ROAS counts orders that never get delivered. Here's how to calculate real return on ad spend after COD returns, and five ways to improve it.
12 Oct 2026
SaaS · 8 min
CAC payback for Indian SaaS: a practical guide
How to calculate CAC payback properly, what good looks like for SMB and mid-market SaaS, and the levers that shorten it fastest.
3 Oct 2026
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