For homegrown consumer brands
Profit after RTO, not just ROAS.
Creative-led acquisition across your website, Amazon and Flipkart, measured on delivered revenue and contribution margin. We optimise for the orders that actually arrive, not the ones the ad platform counts.
Live funnel· D2C
Illustrative · 90 days
Ad spend
₹38 L
Gross ROAS
3.7×
RTO-adjusted
3.2×
Sound familiar?
Where D2C funnels leak.
01
ROAS that collapses after RTO
Platform ROAS looks healthy until COD orders come back. Real return on spend can be a third lower.
02
Creative fatigue every two weeks
Winning ads burn out fast and the team can't produce and test new concepts quickly enough.
03
Site and marketplaces measured separately
Ads drive Amazon and Flipkart sales that never show up in Meta's numbers, so budget decisions are made blind.
04
Repeat purchase left to chance
Most revenue comes from first orders. Without lifecycle flows, customer LTV never builds up.
The playbook
Four stages, one team.
Here's how we run the funnel for D2C clients. Each stage hands off to the next inside one CRM, so nothing gets lost between teams.
- 1
Attract
Scroll-stopping creative at scale
- UGC and creator programmes
- Weekly creative testing sprints
- Regional-language variants
- 2
Capture
Efficient first orders
- Meta Advantage+ and catalogue campaigns
- Google Shopping & Performance Max
- Pincode-level bidding to cut RTO
- 3
Convert
Orders that get delivered
- COD confirmation on WhatsApp
- Checkout and PDP CRO
- Prepaid nudges and offers
- 4
Compound
Second and third orders
- WhatsApp and email lifecycle flows
- Replenishment reminders
- Loyalty and referral programmes
Included software
Tools that keep leads warm.
Built for Real Estate
PeerGrowth Follow-up
Every lead answered in under a minute.
- Instant WhatsApp reply
- Smart qualification
- Site-visit booking
- RM routing
For sales teams in every industry
PeerGrowth CRM
One pipeline from first click to closed deal.
- Unified inbox
- Visual pipelines
- Lead scoring & routing
- Source attribution
Services
What we run for D2C.
Capture
Performance marketing
Advantage+, Performance Max and marketplace ads, optimised on RTO-adjusted ROAS.
Learn moreAttract
Creative & content
UGC, unboxings and offer creatives, tested every week.
Learn moreConvert
Landing pages & CRO
PDP, cart and checkout optimisation, including COD-to-prepaid nudges.
Learn moreConvert
Lifecycle & WhatsApp automation
COD confirmation, abandoned cart and replenishment flows.
Learn moreCase study · Jaipur
Sample−9 pts
RTO rate
RTO down 9 points, contribution margin up 2.1×
COD confirmation on WhatsApp, pincode-level bidding and weekly creative sprints.
Read the case studyWhat we report on
- RTO-adjusted ROAS
- Blended CAC
- Contribution margin after marketing
- RTO rate by pincode
- Repeat purchase rate
- 90-day LTV
Reported weekly on a live dashboard, and reviewed with you every month.
FAQ
Straight answers.
Do you manage Amazon and Flipkart ads?
Yes, alongside Meta and Google, so marketplace and website sales are planned from one budget and reported together.
Who makes the creatives?
Our creative studio produces static, motion and UGC-style ads every week. We also work with your in-house team or creators.
How do you reduce RTO?
COD confirmation and address verification on WhatsApp, prepaid incentives, and cutting or down-bidding pincodes with high return rates. We report RTO weekly.
What size of brand do you work with?
Typically brands spending ₹5 L or more a month on ads, with a working product and repeat-purchase potential.
30-minute strategy call · Free
Find out where your funnel leaks.
Bring your ad account and CRM numbers. You'll leave with three fixes you can make this month, whether or not you work with us.