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Check your numbers in rupees.

Calculators built for Indian Real Estate, SaaS and D2C teams, with lakh-and-crore formatting, India-specific metrics like RTO, and the formula shown every time.

D2C

RTO-adjusted ROAS

See your real return on ad spend after COD returns.

Real ROAS = Revenue × (1 − RTO rate) ÷ Ad spend

D2C

Break-even ROAS

The minimum ROAS a campaign needs before it makes money.

Break-even ROAS = 1 ÷ (Gross margin × (1 − RTO rate))

Real Estate

Cost per site visit

Turn CPL into the numbers that sell flats: cost per visit and per booking.

Cost per visit = Ad spend ÷ Site visits

SaaS

CAC payback period

How many months until a new customer pays back what you spent to win them.

Payback = CAC ÷ (MRR per customer × Gross margin)

SaaS

LTV : CAC ratio

Is each customer worth more than they cost to acquire?

LTV = MRR per customer × Gross margin ÷ Monthly churn

Every industry

Marketing budget planner

Work backwards from a revenue target to the leads and budget you need.

Budget = (Target ÷ Deal value ÷ Lead-to-customer rate) × CPL

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