Free calculator · D2C

Break-even ROAS

The minimum ROAS a campaign needs before it makes money.

Gross margin (after COGS & shipping)%

RTO rate%

Break-even platform ROAS

2.22×

Break-even ROAS = 1 ÷ (Gross margin × (1 − RTO rate))

What this tells you

Below this platform ROAS, each order loses money once product cost, shipping and returns are counted.

Formula

Break-even ROAS = 1 ÷ (Gross margin × (1 − RTO rate))

For guidance only. Your results will depend on your own data.

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