Free calculator · SaaS

LTV : CAC ratio

Is each customer worth more than they cost to acquire?

Monthly revenue per customer

₹

Gross margin%

Monthly churn%

CAC

₹

LTV : CAC

2.7 : 1

LTV = MRR per customer × Gross margin ÷ Monthly churn

What this tells you

3 : 1 or better is the usual target. Much higher can mean you're under-investing in growth.

Formula

LTV = MRR per customer × Gross margin ÷ Monthly churn

For guidance only. Your results will depend on your own data.

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