Free calculator · Every industry

Marketing budget planner

Work backwards from a revenue target to the leads and budget you need.

Revenue target (month)

₹

Average deal / order value

₹

Lead-to-customer rate%

Expected cost per lead

₹

Monthly ad budget

₹4,00,000

Leads needed: 1,000
Customers needed: 20
Implied ROAS: 12.5×

Budget = (Target ÷ Deal value ÷ Lead-to-customer rate) × CPL

What this tells you

A quick sanity check before you commit to a target. If the implied ROAS looks unrealistic, the plan needs a better conversion rate, not just more budget.

Formula

Budget = (Target ÷ Deal value ÷ Lead-to-customer rate) × CPL

For guidance only. Your results will depend on your own data.

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